For a venture-funded developer of web-based interactive solutions for managing long term healthcare facilities, we worked with their in-house marketing team to help the firm connect with its first customers. To help the company meet its early sales and marketing objectives, Team PR put together a strategic PR plan, while jumping right in to provide on-site support at a key tradeshow. In addition to reaching its various audiences by placing articles in targeted media, we publicized customer engagements in their local markets to help expand sales within those geographic markets. Team PR helped the CEO reach several important audiences by arranging for him to speak about his company and its products at Health Care Innovations, a Dow Jones VentureWire conference after Dow Jones analysts selected the firm as one of the top 60 early stage U.S. health care technology companies that year.

For a membership organization that trains and supports entrepreneurs in the non-medical home care industry – an alternative to franchises – we gained national visibility by indentifying an industry trend that captivated both trade and mainstream media. As Team PR delved into the client’s business to gain an in depth understanding of its markets and customer base, we discovered that a growing number of assisted living and skilled nursing facilities were becoming members as they explored adding home care to their facility-based offerings. With some additional research, we recognized an emerging trend that we pitched successfully to the Wall Street Journal and key industry publications. By lining up industry data and interviewees among our clients’ clients, key long term care professional associations and other major players in the industry, we made it easy for the Wall Street Journal reporter to write the story – which ended up as a front of section feature in Personal Journal with a call-out on Page One! Industry publications reported not only on the trend, but on the Wall Street Journal story. Our client was featured prominently in all coverage.  

For a new healthcare facility affiliated with a major regional hospital we helped establish its reputation among the medical and consumer communities as a provider of the highest quality long and short-term care and rehabilitative services. In order to attract patients in a community where there were already similar facilities, it was critical to garner the trust of referring physicians, other hospitals and people in the community. Through a variety of community and professional outreach programs, supported by extensive media coverage, we brought the target audiences into contact with the facility and its people. Once inside, they were so impressed with the caring attitudes, technology and range of treatment that today the facility is the premier one of its kind in the region.

For a New York firm pioneering in-home care for complex, chronic illness, we provided corporate communications strategy and PR support for its diverse geographic markets – while leveraging its relationships with its professional advisory board, comprised of prominent industry leaders.  From events in Florida and New York City, which featured an advisory board member with a provocative new book on Alzheimer’s Disease in collaboration with hospital and university partners, to local market announcements of new hires, staff promotions and acquisitions, Team PR helped create awareness of the client’s groundbreaking home care model, as well as its broad and deep expertise.