For a unique nonprofit bank that also provides an array of services for first time homebuyers and advocates for affordable housing, we developed clear communications about its diverse mission, highlighted its CEO’s role as a national authority on affordable housing, leveraged its relationships with major commercial banking partners and other organizations, publicized its expansion and built credibility with donors. Starting with its process to position its clients’ communications and identify and craft key messages to tell a consistent and compelling story, Team PR shown a spotlight on this highly effective and innovative organization. We publicized the major grants the client received, its regional seminars featuring nationally-known speakers, its partnerships, new programs and staff appointments, and other news as part of a strategic plan to reach out and connect with each of its varied stakeholders, while communicating its effectiveness. Articles in both local and national media – including financial and real estate trade publications and consumer publications such as the New York Times and First Time Homebuyer Magazine -- also proved to be valuable tools to include in donor packages and its annual report, which Team PR helped take to a new level with more focused content and compelling graphics by a Team PR design partner. The result of Team PR’s efforts was an elevated presence that supported the client’s expansion into new markets.

For an investment advisory firm serving high net worth individuals, families and foundations, we first provided positioning and developed key messages that communicated the firm’s differentiation – a critical marketing element with which the principals had been struggling. In conjunction with this key effort, we suggested the client participate in Bloomberg Manager’s annual ranking of advisory firms – on which it ranked within the top 30 firms nationwide. We also established a basic press release program to keep the company in front of the business communities of New York, Philadelphia and Boston. Team PR also introduced one of our Web development resources to the client for help revamping and updating its Web site, while Team PR provided the content for a capabilities brochure and the Web – using the new company messages.

For two commercial mortgage brokerage firms merging, we created a two-tiered campaign that communicated it was a merger of equals -- not another big firm swallowing a small one. In our initial meetings we learned that the two companies had been collaborating for years and, in fact, were about to close a $450 million financing of a high profile Washington, DC building. We publicized that cooperative effort first -- locally and nationally. When we announced the merger a month later, the same business editors accepted the merger as a logical and sound business move.

For an independent bank, we underscored that its market differentiation was not only its 125-year history, but also the underlying flexibility to meet the changing needs of its customers and the community over that period. Press materials intertwined information about the bank’s deep roots in the community with stories about the positive impact of innovative new services and programs. PR also supported expanded marketing efforts in print, broadcast and outdoor media and contributed to record earnings.