For a major U.S. corporation we provided public affairs planning, media relations and corporate communications in conjunction with the closing of a large manufacturing facility. As part of this project, the United States Department of Labor commissioned a case study report that it continues to use today as a model for effective plant closing programs.

For a prestigious start-up firm, developed through the technology transfer department of an Ivy League University, we developed and implemented ground-up marketing communications strategy - including identity, naming strategy, public relations policy and programs. Then, to help this client introduce its unique training programs to the corporate market we helped them attract key human resources executives from Fortune 100 companies to participate in a three-day product pre-launch “summit.” In conjunction with that effort, we facilitated an interview that resulted in early product exposure in a Forbes Magazine article -- perfect and hard-to-get -- publicity for a brand new company. Soon, a small product announcement in a major human resources trade magazine resulted in the client’s first Fortune 100 customer. Over the ensuing years, Team PR implemented rollouts to additional markets and designed a number of winning communications strategies for this client, including an informative enewsletter for customers and prospects. We also achieved major feature story placements in such publications as the Harvard Business Review, Employment Business Weekly (now Dow Jones’s Career Journal), Human Resource Executive and Fast Company – twice! The second time was a charm, attracting the attention of a Random House editor and leading to the publication of a book about its program. Team PR also publicized the book.

For an international buying group and marketing organization for independent retail jewelers, we developed/executed a pull-through strategy to aid membership development and retention. This client was well known in the trades but had little visibility to consumers. We created a turnkey PR program for members to use in their local markets. These featured what we termed Ready-to-go Releases, which the members tailored to themselves by filling in blanks. Each release included information about the local jeweler’s affiliation with our client and the benefits it brought to consumers. In addition we launched national campaigns to consumer media that netted -- among many other stories -- a nationally syndicated column that claims 50 million readers weekly, a 4 1/2 minute TV spot on Bloomberg Small Business which aired nationally over USA network, and a series of three 2-minute interviews on CBS News Radio. Members nationwide reported increased customer awareness of their affiliation with our client.

For a fast-growing staffing company in major regional markets we built name awareness -- fast!! Entering new markets at a rapid clip required a cost-effective way to build name recognition. Publicity in local market and national media was the strategy of choice. Within eight months, we achieved dozens of local placements about company happenings, contracts, and awards -- the meat and potatoes of any business. And, we placed major feature stories in the client’s key regional and national media. These included a national Associated Press story that appeared in scores of major newspapers nationwide, a front-of-section story in the Hartford Courant, and two features in The New York Times in regional sections. And our CEO was quoted extensively in a New York Times front-page story!!

For a national executive search franchise company with 100 offices throughout the US, we helped level the marketing playing field to allow them to better compete with much larger, publicly traded recruiting companies. A second strategy was to build franchisee value and leverage the national marketing budget. We achieved objectives through: the commissioning and branding of an annual tracking study on Workforce Issues and Attitudes and a local markets strategy that converted national press releases to localized ones that were distributed to owners’ industry focus trade press and hometown business media. The compelling survey information garnered repeated print and online coverage by major media such as the Wall Street Journal, the New York Times, the Philadelphia Inquirer, BusinessWeek, Industry Week, USA Today and many top national trade publications like Employment Review and AdWeek. When the company launched a new Website, we converted the popular survey to a web-based version, which helped to drive visitors to the web while continuing the media interest in the survey results. The localized releases gained visibility for owners as they matched job candidates with opportunities in client companies and sought qualified recruiters to work with their own offices.