For a major U.S. corporation we provided public affairs planning, media relations and corporate communications in conjunction with the closing of a large manufacturing facility. As part of this project, the United States Department of Labor commissioned a case study report that it continues to use today as a model for effective plant closing programs

For a leading firm that helps US manufacturers export and market their products around the globe, we helped better define and position their diverse, multi-industry services for clearer marketing communications and better market differentiation. Once the key messages were identified, we communicated them in press materials and releases, in authored articles on a new media area of their Web site and in joint marketing projects with their clients. The latter was part of our work to help them add value to client export programs.

For a Canadian retail and manufacturing firm we launched and problem-solved their entrees into a number of major United States markets. From creating name recognition to coordinating a groundbreaking ceremony with the Governor’s office of a northeastern state to mutually promote business development, we provided a key communications liaison between our international client and key U.S. business and retail media. In one market, a successful launch was stalled when consumers confused our client with a defunct -- and shady -- company that had once used the same name. We created an appropriate editorial response supported by advertising to reverse an unfortunate misperception.  The result was an immediate upswing in consumer acceptance. 

For a regional wholesale/retail baking company we created cause-related marketing programs that established them in their markets as a role model for community involvement. The programs also showcased their products in a low-key fashion. One project involved the company’s wholesale customers and shone a positive value-added spotlight on them. These campaigns resulted in more than a baker’s dozen of page one and section cover stories, radio and TV interviews and much other coverage.