A Unique Approach to Crisis/Issues Planning & Management

Team PR has partnered with The Rhodell Group combining experience in public relations, business consulting, and law to help businesses and nonprofits identify, plan for and manage crises and issues. The senior level principals of both firms have navigated corporate and government crisis management, international negotiations & trade issues, human resource & product liability situations. Recognizing that professional legal and communications advice can be conflicting during a crisis, the firms have developed a comprehensive service that reconciles the two in order to optimize outcomes.

A company’s reputation is its most important asset. Conducted properly, strategic crisis planning can have long-lasting positive effects to protect that asset. Crises can range from product defects to high-profile litigation, from plant closings to environmental issues and, of course, the many repercussions from the ongoing economic crisis and increasing regulation. If a full-blown crisis or serious business issue does arise, having an action plan is indispensable.

Team PR and The Rhodell Group are helping clients develop plans that:

• Identify potential sources of a crisis.
• Maintain both reputation and legal standing
• Help determine who will speak for the company if one flares up.
• Help decide who is responsible for delegating and coordinating action, as well as for monitoring the situation.
• Teach how to control rumors, employee concerns, adverse customer reactions, and address possible regulatory investigation and/or legal action.
• Assess the roles of and appropriately utilize traditional, online and/or social media in mitigating a crisis.

Hi-Quality Video & Animation Services

Team PR is now offering an array of high-quality and cost effective video, streaming video and animation services.

• Give your next sales or client event – or road show -- greater impact with video presentations that tell the story in powerful images.
• Attract new and return visitors to your web site and garner greater media attention with compelling streaming video content.
• Bring your developing medical device or invention to life for potential funders and regulators using colorful and artistic animation.
• Build and retain your reputation by elevating video and animation to a professional level – a move that is fast becoming a differentiator from amateur YouTube-style clips.

All of these benefits come to you through our partnership with Strategic FilmWorks – a company comprised of award-winning producers, animators and journalists. They have lent their talents to major TV and cable networks as well as to private industry. Like Team PR, their philosophy is to provide high-level work to businesses at every level.

Team PR coordinates video projects with your existing PR and marketing efforts for message consistency and in support of your objectives. Contact us for more information or visit http://strategicfilmworks.com/cmx/?page_id=9 for a video sample or http://strategicfilmworks.com/cmx/?page_id=9 for an animation reel.

5-4-3-2-1…Launch!!

Don’t leave your new product, service or company launch to chance – or 'til the last minute. Advance planning, as well as effective implementation, are critical to getting any new endeavor off to a successful start – or to re-launch or expand an existing effort. When you choose a launch planning/implementation package, Team PR can:

• Assess your product/service/venture to determine innovation, benefits, differentiation.
• Create communications positioning and key messages.
• Develop launch strategy, tactics, timeline.
• Provide implementation starting with 30-hour service bundles. Depending on launch strategy, implementation may include: Print, broadcast & online media list; Press materials; Press release/s, distribution, follow-up, interview coordination; Press conference/trade show event/s

ExpoMax

Leverage your investment in trade show and expo exhibitorships by maximizing exposure and results. This is particularly important when you are launching a new product or service at a major industry event. When you choose a trade show support package, Team PR can:

• Assess exhibitor PR opportunities (Pre-registered media & participant lists; press rooms; press conferences; show dailies, etc)
• Review current trade show booth, sell sheets/handouts, promotional items & recommend changes, updates, new creative ideas.
• Create pre-show communications to drive media interest and booth traffic.
• Publicize expo participation in trade journals to announce that new products or services will be launched.
• Organize expo press conference for new product/service announcements.
• Pitch items to show daily editors.
• Provide on-site media/PR management (per diem + travel)
• Create post-expo follow-up communications to media and booth visitors.

Press Room

Today, the online world is an integral part of successful media relations. Studies show that now most journalists research their stories online. The more your website can serve as a source of reliable information about industry trends, outlooks and issues, in addition to information about your company and its offerings, the more positive and accurate editorial coverage you and your company will receive. Let us help you create a robust press room on your website. When you choose a Press Room package, Team PR can:

• Review and assess your current online PR presence.
• Consult with your web developer to add a press room to your website, or update your existing media center.
• Create basic content for new press room pages.
• Introduce you to and serve as liaison with our state-of-the-art RSS feed service to create an RSS feed right on your website that:
• retains your branding and website graphics;
• allows users share your content on social media;
• registers your content with search/RSS aggregators to deliver your content to media and others who are seeking it;
• builds back links to your website so that you come higher on Google searches;
• makes your website searchable by blog search engines.
• Provide new RSS feed content development (ongoing basis).

Content is King!

The best way to build thought leadership and showcase your organization as an industry expert is to consistently create and share information useful to your audiences.

When you make this content, including articles, business/consumer tips, whitepapers, research results and other content available via RSS feed – either on your website or pushed out through RSS aggregators – you bypass the media and go direct to stakeholders who are seeking and hungry for the information you provide. This includes journalists!

In addition, content you push out through RSS builds backlinks to your website and, over time, brings you higher up on the major search engines. Content you generate can also be distributed in email newsletters that keep you in front of customers, prospects and other target groups.

If your organization sees the value in this powerful approach, but does not have the time or writing talent to produce content in-house, Team PR can serve as your editorial and publishing department. We will research and write (or edit) compelling content that establishes your authoritative voice in the marketplace. And we can also help you get your RSS feed going (See Press Room Package Above).

Survey Magic

Creating and publicizing the results of opinion surveys related to your industry’s trends and issues can be a powerful addition to your PR arsenal. In a world full of hype, thoughtfully gathered statistics carry credibility with the media. Developing survey data is also an excellent way to make news! An online survey can stimulate return visits to your website. And surveys can even provide actionable information for your strategic and decision-making purposes. When you choose the Survey Magic package, Team PR can:

• Facilitate a session to identify issues and ideas to contribute to survey topics.
• Develop survey questions.
• Work with your website developer to establish an opinion survey as a prominent feature of your website.
• Work with our online survey affiliates to create scientific studies and connect with the most appropriate target respondents.
• Analyze results for news and strategic value.
• Publicize results to your target media.