For a third-generation family-owned real estate development company focusing on high-end residential and commercial properties, we developed a program to educate potential buyers about the “green” mansions it was building – the first in town! As the company prepared to begin building a unique group of multi-million dollar spec homes in a Connecticut suburb, it called in Team PR to highlight these homes among the many others being developed in the same price category. Based on its experience in the high-end real estate market and its understanding of the benefits of sustainable building design features, Team PR recommended focusing on the “green” technology the developer was incorporating – by using a “Green Mansions” campaign theme. Team PR implemented a media campaign that differentiated the homes and gained extensive media coverage. Significant photo feature stories in the client’s key media, including Westport Magazine, Connecticut Cottages & Gardens. Fairfield County Business Journal, the Advocate and Greenwich Time led to other opportunities to gain visibility for the homes, the client and its new geothermal heating division. We helped coordinate events hosted by the client in the first Green Mansion for the town’s Green Energy Task Force and the county’s Building Inspectors, who received continuing education credits and learned what to look for in installations of the new technologies. Team PR also arranged for our client to give a presentation about the Green Mansion technologies at the town’s Green Earth Fair, furthering their position as “green” development leaders. At the end of the campaign, our client said, “This was amazing. Our houses have to be the most famous in Connecticut!”

For a unique nonprofit bank that also provides an array of services for first time homebuyers and advocates for affordable housing, we developed clear communications about its diverse mission, highlighted its CEO’s role as a national authority on affordable housing, leveraged its relationships with major commercial banking partners and other organizations, publicized its expansion and built credibility with donors. Starting with its process to position its clients’ communications and identify and craft key messages to tell a consistent and compelling story, Team PR shown a spotlight on this highly effective and innovative organization. We publicized the major grants the client received, its regional seminars featuring nationally-known speakers, its partnerships, new programs and staff appointments, and other news as part of a strategic plan to reach out and connect with each of its varied stakeholders, while communicating its effectiveness. Articles in both local and national media – including financial and real estate trade publications and consumer publications such as the New York Times and First Time Homebuyer Magazine -- also proved to be valuable tools to include in donor packages and its annual report, which Team PR helped take to a new level with more focused content and compelling graphics by a Team PR design partner. The result of Team PR’s efforts was an elevated presence that supported the client’s expansion into new markets.    

For a multi-divisional custom home building firm, we created awareness of their expansion – both geographically and into new services for homeowners. The advertising agency for this firm called in Team PR to support various marketing efforts with a public relations program. We launched a new, upscale franchise division providing home maintenance services, and publicized the kick-off event for their new Connecticut headquarters and remodeling showroom. We garnered major publicity for the firm’s expansion, including the construction of multi-million dollar mansions, into the affluent Greenwich market with an interesting tie-in to the company’s 50th Anniversary celebration – accomplishing two PR objectives with one successful campaign. In executing the client’s PR program, we worked closely with its architectural and real estate brokerage firms, and contributed to a presentation for financial investors.