For a large global provider of performance management and financial governance software solutions establishing its presence in North America, Team PR worked with the small marketing department of their U.S. headquarters, supporting the broad responsibilities of the marketing director. Our initial assignment was to implement an aggressive public relations program geared to building the company’s growth and its impact on the U.S. market. Results of these efforts included interviews with key industry media for the Company COO and North American VP and General Manager at a major business intelligence summit and thousands of impressions in key business, technology and PM media -- including coverage of the release of its newest product introduced at its international user conference. We also interacted with new customers to announce their selection of our client’s products, and worked with high-powered industry analysts who were quickly recognizing the significance of the company’s innovations in simplifying complex business processes. Team PR shared in our client’s pride when it received a coveted award from a professional organization in one of its key targeted industries – after competing with 35 companies long-established in the US market.

For the launch of a multi-media company with a web portal, direct mail newsletter, radio spots and a cable TV show – all in a brand new category – we tapped our national affiliate network to create a seamless bi-coastal effort. This unique business was designed to help people live better with a serious, chronic illness, while aggregating them as a media audience for the benefit of companies with products and services to market to them. The stakeholders were diverse and the launch required expertise in business-to-business and business-to-consumer healthcare and entertainment PR. Team PR and its west coast entertainment affiliate created and implemented a complex launch plan. In addition to coining a name for the cable show’s brand new TV genre – “Medutainment” – we landed dozens of articles in trade and medical journals, major business media and a front-of-section feature in the Washington Post. Since its highly successful launch, the company’s website has been named top medical website of the year and the cable show is now its 12th season.

For a venture-funded developer of web-based interactive solutions for managing long term healthcare facilities, we worked with their in-house marketing team to help the firm connect with its first customers. To help meet the company meet its early sales and marketing objectives, Team PR put together a strategic PR plan, while jumping right in to provide on-site support at a key tradeshow. In addition to reaching its various audiences by placing articles in targeted media, we publicized customer engagements in their local markets to help expand sales within those geographic markets. Team PR helped the CEO reach several important audiences by arranging for him to speak about his company and its products at Health Care Innovations, a Dow Jones VentureWire conference after Dow Jones analysts selected the firm as one of the top 60 early stage U.S. health care technology companies that year.

For a newly funded start-up technology venture headed by a seasoned entrepreneur, we developed a PR launch that quickly established interest & credibility within its target market – the retail oil & propane industry. Traditional industries are often skeptical of new technologies – particularly if provided by industry outsiders. Therefore, it was critical for us to educate the market about how our client’s new hardware/software/consulting solution contributes to the customer’s bottom line. In addition, we stressed the client’s roots in the industry and management’s industry expertise. The key media targets for the first-year campaign were the industry’s trade press, the local media in our client’s customers’ geographic territories. Team PR succeeded in placing numerous items and feature stories in oil and propane publications, provided support at trade shows and publicized the customers as they introduced the new technology at the retail level. We also kept our client and its successes in front of the venture capital media as they pursued second round funding.

For a client in commercial moving, contract furniture, regional transportation and logistics who formed an alliance with a computer systems company and a telephone cabling firm to provide value added services in the area of technology relocation, we came up with an on and off-Web strategy that was a true example of how to use the power of the Web to enhance traditional public relations. First, we announced the formation of the alliance and raised the subject of Technology Relocation as a business-critical issue when companies move. Working with the partners, we developed a long list of Technology Relocation Tips to be posted on their individual company Web sites and an accompanying positioning statement establishing the need for special attention to this issue. Next, we wrote a news release offering several of the tips as a “teaser” and directing readers to the Web sites for more tips and information. Editors were happy to have a short piece that provided useful information to their readers – with the potential for more. We achieved broad pick-up of both releases by industry and business media. A requested authored article -- which we ghost wrote for the partners – gave them a credibility-building reprint for all to use in other marketing efforts. The campaign drove traffic to each partner’s Web site, positioned the partners as leaders in their fields – and helped solidify their alliance.

For a fast-growing telecommunications solutions provider, we leveraged recognition of their growth by the Connecticut Technology Council and Deloitte & Touche to build awareness of the client, as well as the benefits of the new LAN-Telephony technology they offer. This client brought us on board to publicize being named to the Technology Fast 50 – the 50 fastest growing technology companies in its market – and to help them keep moving towards an aggressive further growth objective. We used the recognition as an opportunity to educate the client’s markets and to position them as a good company to work for as they compete for personnel to support the growth. In addition to a number of media profiles and announcements, we helped them to reach key audiences through a series of seminars and marketing promotions. We also worked on their total re-branding effort, including an introduction to a top quality resource for re-vamping their corporate identity.  

For an information technology-consulting firm we got national recognition, which sky-rocketed its credibility in its regional market. This client markets to the CFOs of mid-size to large corporations in New York, New Jersey and Connecticut. We obtained a speaking engagement for the CEO at a national conference for CFOs sponsored by their professional organization -- which also publishes the trade ‘bible.’ The topic of our client’s talk was provocative. We successfully sold the editor on the idea of letting us turn the talk into an authored article for the benefit of the organization’s entire membership. The reprint of the 4-page article bearing our client’s byline became a very inexpensive and powerful marketing piece.